# Content & planning – Social Media Konzepte

> Calendars, formats, producing with little time and some AI help.

- [Social Media Content Calendar Template: 12 Columns](https://social-media-konzepte.de/en/content-and-planning/social-media-content-calendar-template/): A social media content calendar is a spreadsheet where every planned post gets a row: date, channel, format, content pillar, hook, caption, visual, link, status, owner, approval and one result metric after seven days. Plan four to six weeks ahead and leave roughly a quarter of the slots open for timely posts.
- [Content Pillars Examples: How to Pick 3 to 5 Themes](https://social-media-konzepte.de/en/content-and-planning/content-pillars-examples/): Content pillars are three to five recurring themes a business posts about, such as expertise, behind the scenes, customer questions and offers. A dental practice might use prevention tips, treatment explained, team and patient questions. Good pillars come from real customer questions and each should easily yield ten post ideas.
- [AI for Social Media Content: Workflow, Prompt and Rules](https://social-media-konzepte.de/en/content-and-planning/ai-social-media-content/): AI is useful for social media ideas, caption drafts, variations, subtitles and repurposing existing material. A human still has to check facts, tone and anything specific to your business. Realistic AI images, video or voices must be disclosed in the EU under Article 50 of the AI Act from 2 August 2026, and Meta and TikTok apply their own labels.
- [Music on Instagram Reels for Business: What's Allowed](https://social-media-konzepte.de/en/content-and-planning/music-instagram-reels-business/): Meta says the music in Instagram's licensed library is intended for personal, non-commercial use, and some business accounts can't access it at all. For business Reels, use Meta's Sound Collection of over 14,000 royalty-free tracks, your own original audio, or music licensed explicitly for social media and ads. Switching to a creator account does not change the legal position.

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