# Strategy – Social Media Konzepte

> Goals, audience, platforms: the plan before the first post.

- [Social Media Strategy Template: 7 Sections That Hold Up](https://social-media-konzepte.de/en/strategy/social-media-strategy-template/): A usable social media strategy template has seven sections: one business goal with a number and deadline, the audience, one main channel plus at most one secondary, three to five content themes, who does the work and for how many hours, a posting rhythm, and two to four metrics with a fixed review date.
- [Best Social Media Platform for Business: How to Choose](https://social-media-konzepte.de/en/strategy/best-social-media-platform-business/): There is no single best platform. Pick the one where your buyers already spend time and whose main format you can produce every week. For consumer brands that is usually Instagram or Facebook, for B2B LinkedIn, for products that need explaining YouTube. Start with one main channel and at most one secondary channel.
- [Impressum on Social Media in Germany: What to Add Where](https://social-media-konzepte.de/en/strategy/impressum-social-media-germany/): Business profiles aimed at people in Germany need an impressum, a legal notice naming who runs the account. Under § 5 DDG it must be easy to spot, directly reachable and always available. The standard solution is a profile link labelled "Impressum" that reaches the full notice on your website within two clicks.
- [Social Media Policy for Employees: Template and Limits](https://social-media-konzepte.de/en/strategy/social-media-policy-employees/): An employee social media policy sets out who runs official accounts, what stays confidential, how to handle criticism and how staff should disclose their employer when promoting its products. It can regulate work conduct firmly but private posting only narrowly. In the US, overbroad rules can breach labour law; in Germany, a works council has co-determination rights.

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